Background:

Established in April 2016 as a joint venture of LANXESS and Saudi Aramco, ARLANXEO is a world-leading synthetic rubber company. Since December 31, 2018, ARLANXEO has been a wholly-owned subsidiary of Saudi Aramco. The company has a strong presence in Europe, the Middle East and North America, but plans to strengthen its presence in Asia. For that purpose, the company put out a tender among 360 video production studios. After a rigorous process, the company selected Vostok VR as a prime contractor. Vostok VR was appointed to create a 360 video presentation of the Arlanxeo EPDM plant factory in Changzhou, China. 

Innovation:

The Vostok VR team spent two weeks working with the Arlanxeo team on a storyboard for the Changzhou EPDM plant. Work on the storyboard was organised between two Arlanxeo offices: one in Singapore and another in Amsterdam, Netherlands. When the storyboard was finalised, the Vostok VR team flew to China to do all necessary filming, including static 360 shots, dynamic 360 shots and static aerial panoramas using a drone. The post-production took another four weeks. Visual effects, infographics and voice over were added to the final product. 

Results:

• Two versions of 360 video were prepared: one for English, and another one for Chinese markets;

• Private launch took place in December 2019 for Arlanxeo top management meeting in Amsterdam, Netherlands;

• Arlanxeo marketing team continues to use this 360 video experience for trade shows, events and exhibitions.

Platform Used:

• Private YouTube 360 / Vimeo 360 / Facebook 360 hosting;

• Oculus Go and Oculus Quest (for events).