BLAZE ASTRO COLLABORATION WITH VOSTOK VR

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Background:

Astro has launched its digital marketing arm Blaze Digital to offer integrated digital-first solutions for marketers across Astro’s 21 digital brands. Astro said Blaze Digital enables it to deliver digital first marketing solutions, offering personalised customer engagement and better value for marketers. It will also leverage on its advantage across TV, radio and digital. Astro approached Vostok VR to create a simple but effective VR presentation of the Astro Blaze Universe.

Innovation:

Within a record short timeline of 3 weeks, Vostok VR built an interactive app for Samsung Gear VR which was launched during the official event that attracted more than 100 VIP guest to try it.

Results:

  • More than 100 VIP guest had the opportunity to experience it

  • The VR presentation was used for the next 12 months to showcase Astro’s capabilities to new and existing customers.