AI-powered Virtual Influencers and Personal Assistants

Have you ever heard of Lil Miquela or Kizuna AI? If so, you know about Virtual Influencers! Virtual Celebrities or Influencers seem pretty much like existing YouTubers and Influencers. They live stream content or upload daily postings on Instagram/TikTok. But there’s one difference. Virtual Influencers are not real person, but pure 2D/3D graphics. It;’no wonder that many brands are interested in ways to integrate Virtual Influencers into their existing chatbots.

Chatbots and conversational assistants are anticipated to power up to 85% of all customer service interactions by year-end 2020. That’s why more and more brands are looking for ways to differentiate their assistants from other brands. Virtual influencers add more personality and allow brands to bring their individual touch to interactions with customers. 

That’s why AirAsia decided to introduce AVA (Allstar Virtual Assistant) – the airline’s first virtual assistant and Instagram personality. Vostok VR powered all technical aspects of the project. Read an article covering the AVA launch on Marketing Interactive.

The main advantages of a Virtual Celebrity/Assistant:

1)      It works 24x7 servicing your customers;

2)      You can natively advertise your products, services and destinations via social media;

3)      Brand has full creative control over its influencer’s life and future.

What could be potential use cases for Virtual Influencer?

1)  Company is looking for a new mascot or persona to feature;

2)  Brand plans to expand their target audience by creating a digital twin of the founder (see KFC introducing a young version of the iconic Colonel Sanders);

3)  To add a “personal touch” to an existing chatbot or service.