AUGMENTED REALITY & WEBAR
Although augmented reality (AR) and virtual reality (VR) seem to be related, they are quite different technologies. In VR, viewers mostly rely on artificial computer generated images (CGI) to fuel their experience. In AR we see the real world “augmented” by layering text, video and computer graphic on existing reality. AR is typically developed into apps and used on mobile devices to blend digital components into the real world in such a way that they enhance one another.
Although the most prominent case study in AR is Pokemon Go, customers in Singapore, Malaysia and all over ASEAN are now using the tool for B2B sales and market activations. Vostok VR has experience in multiple AR technologies, including QR-code based AR apps, WebAR, mobile ARCore, Apple's ARKit, Hololens, Facebook AR Studio and Magic Leap headset.
The potential of AR is expected to increase over the next few years as image quality and interactivity continue to improve. Additionally, the cost of AR is expected to decline as it becomes more mainstream, removing technology entry barriers for brands.
The main advantages of working with augmented reality:
AR is accessible. Its affordability allows it to reach large audiences. Ninety percent of smartphone users can launch an AR app.
AR creates limitless possibilities for presentations by creating a digital canvas for product enhancement.
AR is a social experience and breaks out of the restriction of an enclosed headset. You can easily see your customer’s experience and guide them through product features.
Will AR work for your brand? It is hard to say without a personal consultation to understand your goals. AR may not be a magic bullet that provides immediate results, but it is a great tool that can bring synergy to your marketing efforts and B2B sales. Talk to us in order to see what type of AR, VR or MR technology works best for your project. We have assisted more than 100 customers in Singapore and Asia as they start their journey in these new technologies.
Vostok VR teams with MULLENLOWE SINGAPORE AND SENTOSA ISLAND TO CREATE FIRST WEBAR POWERED BY OPENAI
Sentosa Island is the leading travel destination of Singapore with 9.4 millions visitors in 2023 has decided to create island’s first virtual guide.
To enable this task we worked together with MullenLowe Singapore using 8thWall WebAR platform and creating integration with OpenAI to be able to respond to Island visitors in a natural humanlike manner and uncover interesting spots to visit.
Vostok VR teams with real estate to find the way how to sell luxury properties during COVID using Virtual & Augmented Reality
Right in the middle of Singapore’s Circuit Breaker our Singapore office was approached by the largest real estate group in Asia. Due to travel & entry restrictions, they were unable to showcase their luxury properties that the company manages (the average property cost 25 million USD).
Vostok VR partners with Samsung on their recent S20 Fan Edition Launch in Augmented Reality:
In August 2020, Samsung Asia planned to launch its new budget flagship phone “Samsung Galaxy S20 Fan Edition”. Due to COVID company can’t do any physical activations and launches in mass numbers and gatherings, so their marketing team has approached Vostok VR to create Augmented Reality presentation of their new phone. Working together with Samsung and Cheil Singapore we were able to delivery project in extremely tight timeline.
AirAsia allows its customers to preview its menu in WebAR before boarding the plane
Creating a menu in Augmented Reality was possibly one of the first use cases of how AR can bring value to businesses, especially for airlines. The main problem with most of the AR experience is that it will require the installation of additional applications where the experience will be “hosted”.
Equipment manufacturers can now showcase their product in Augmented Reality with step-by-step AR support guide
Showcasing industrial equipment during various industry events may be a tedious process: equipment logistic, certification, custom clearance, physical sizes and support on site. Thus our European customer decided to create a real equipment configurator in Augmented Reality.
International hotel chain has created an Augmented Reality portal to visit its famous hotel suites
With the development of AR technology, more and more hotels and business convention centres are interested in building an AR/VR version of their spaces for potential customers and business partners to preview. In 2019, we were approached by a leading hotel chain that wanted to visualise some of its hotel suites based in the United States.
Leading Online Payment Company upgrading its showroom with Augmented Reality
In mid 2019, the Vostok VR team was approached by the customer team of a leading online payment company which wanted to upgrade its existing showroom based in the heart of Singapore’s CBD. This leading financial institution was looking for ways to excite their customers by providing a first look into how payments will be done in future using AR.
